編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | W18374 | IKEA India: Expanding to Success | Mehdi, Mokhalles;Nafees, Lubna;Bhagavath, Shriraam S. | General management | 國際行銷管理( NA ) |
2 | LBS327 | Red Bull Spreads its Wiiings | Tavassoli, Nader | Marketing | 國際行銷管理( NA ) |
3 | W21170 | L''Or al USA: Digitally Optimizing Consumer Insights | Paris, Dennis;Lambert, Sheri;Lavin, Amy | Marketing | 國際行銷管理( NA ) |
4 | HK1349 | Procter and Gamble in China, 2022 | Enright, Michael J. | Other | 國際行銷管理( NA ) |
5 | IM1137 | Digital Marketing at Unilever International | | Other | 國際行銷管理( NA ) |
6 | SMU070 | Marriott International: Deploying AI Across Hotel Brands in Singapore | Chang, Hannah H.;Chua, Joyce Ko Hwee;Blower, Matthew Liam Paske;Ng, Emerlyn Yee Theng;Gwee, Tiffany Su Xuan;De Souza, Sarah Anne | Other | 國際行銷管理( NA ) |
7 | W16236 | Netflix: International Expansion | | Other | 國際行銷管理( NA ) |
8 | W24957 | Costco: The Challenge Of Entering The Mainland China Market | Wang, Chongfeng;Lu, Liyang;Liu, Xinrong;Meng, Fei;Huang, Guanwen;Zhao, Xiaoyu | Other | 國際行銷管理( NA ) |